The new generations Alpha

Generation Alpha, often shortened to Gen Alpha, is the demographic cohort succeeding Generation Z and preceding the proposed Generation Beta. While researchers and popular media loosely identify the early 2010s as the starting birth years and the mid 2020s as the ending birth years, these ranges are not precisely defined and may vary depending on the source.^[a] Named after alpha, the first letter of the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. The majority of Generation Alpha are the children of younger Generation X, Millennials and older Generation Z.^{[1][2][3][4][5][6]}

Generation Alpha is the first full generation not to have known a world without smartphones and social media.^[7] They were born at a time of falling fertility rates across much of the world,^[8][9] and experienced the effects of the COVID-19 pandemic as young children. In the 2020s, children's entertainment has been increasingly dominated by portable digital technology, social networks, and streaming services, with interest in traditional television concurrently falling. Changes in the use of technology in classrooms and other aspects of life have had a significant effect on how this generation has experienced early learning compared to previous generations. Studies have suggested that health problems related to screen time, allergies, and obesity became increasingly prevalent in the late 2010s.

The name Generation Alpha originated from a 2008 survey conducted by the Australian consulting agency McCrindle Research, according to founder Mark McCrindle, who is generally credited with the term.^[10][11] McCrindle describes how his team arrived at the name in a 2015 interview:

When I was researching my book The ABC of XYZ: Understanding the Global Generations (published in 2009) it became apparent that a new generation was about to commence and there was no name for them. So I conducted a survey (we're researchers after all) to find out what people think the generation after Z should be called and while many names emerged, and Generation A was the most mentioned, Generation Alpha got some mentions too and so I settled on that for the title of the chapter Beyond Z: Meet Generation Alpha. It just made sense as it is in keeping with scientific nomenclature of using the Greek alphabet in lieu of the Latin and it didn't make sense to go back to A, after all they are the first generation wholly born in the 21st Century and so they are the start of something new not a return to the old.^[12]